DESIGN AND DEVELOPMENT
UNDERSTANDING YOUR BRANDING ALLOWS OUR TEAM TO CREATE NEW DESIGNS THAT ALIGN WITH THE LOOK AND FEEL OF YOUR BRAND IDENTITY. WE ALSO HAVE EXPERIENCE ESTABLISHING A NEW BRAND IDENTITY FROM THE GROUND UP, REBRANDING, AND BRAND REFRESH PROJECTS.
TYPOGRAPHY IS ONE OF THE MOST ESSENTIAL PIECES TO CREATE A VISUAL LANGUAGE. SEEMINGLY SUBTLE DECISIONS WE MAKE IN TYPOGRAPHY DESIGN GO A LONG WAY TO EVOKE THE INTENDED MOOD FOR YOUR TARGET AUDIENCE.
STYLE BOARDS ALLOW US TO PRESENT A PROPOSED VISUAL DESIGN LANGUAGE TO ALIGN THE CORRECT COLORS, TYPOGRAPHY, BUTTONS, ICONOGRAPHY, AND PHOTOGRAPHY STYLE BEFORE WE BUILD A FUNCTIONAL PRODUCT OR WEBSITE.
ELEMENTS SUCH AS NAVIGATION CONTROLS AND CALL-TO-ACTION BUTTONS THAT YOUR USERS WILL INTERFACE WITH ARE DESIGNED TO COMMUNICATE HOW THEY CAN BE USED AND WHAT TO EXPECT WHEN INTERACTING. WE CONSIDER ALL DETAILS AND SUBTLE VISUAL CUES TO MAKE THE EXPERIENCE OF INTERACTING WITH A DESIGN OR A PRODUCT NOT JUST USABLE BUT DELIGHTFUL.
SUPPORT AND MAINTENANCE
WHEN IT COMES TO HAVING A CONTENT STRATEGY, KNOWING WHERE TO START CAN TAKE SOME WORK. OUR PROCESS OF LEARNING AND DISCOVERY LEADS TO BETTER GUIDANCE, CONTENT CREATION, AND RESULTS.
OUR PROS WILL WALK YOU EACH STEP OF THE WAY – GUIDED BY OUR NORTH STAR – IMPROVING YOUR DIGITAL PRESENCE.
INCLUDING KEYWORDS AND PHRASES ON YOUR WEBSITE ARE VITAL TO SEO, PPC, AND EFFECTIVE UX SUCCESS.
DO YOU KNOW WHICH KEYWORDS HAVE THE HIGHEST SEARCH VOLUME? HOW COMPETITIVE ARE THEY? WHAT IS WORKING FOR YOUR COMPETITORS? DON’T CRAFT A CONTENT STRATEGY PLAN WITHOUT THIS INSIGHT.
WE DIVE INTO YOUR CURRENT RANKINGS AND THEN BUILD A NEW WAY FORWARD UTILIZING ON-PAGE, OFF-PAGE, AND TECHNICAL SEO IMPROVEMENTS AND UPDATES.
PROJECT MANAGEMENT
WE PROVIDE EXCELLENT SERVICE AS WELL AS TACTICS TO PLAN FOR QUALITY. THEY KEEP TEAMS ALIGNED AND CAN NAVIGATE CHANGES IN THE PRODUCT. OUR PROCESS AND EXPERTISE INCREASE QUALITY, PREDICT COMPLETION DATES, AND KEEPS THE BUDGET ON TRACK.
THE PRODUCT VISION SHOULD DEMONSTRATE HOW THE PRODUCT WOULD DELIVER VALUE TO ITS USERS. THE STRATEGY IS THE GAME PLAN TO FULFILL THE VISION, AND DISCOVERY DEFINES WHAT IS KNOWN (OR UNKNOWN) AND ANY EXISTING CONSTRAINTS. WE SPEND AN ENTIRE PROJECT PHASE WORKING ON DISCOVERY AND STRATEGY WITH OUR CLIENTS.
WEB STRATEGY IS AN IMPORTANT, FOUNDATIONAL STEP FOR ANY SUCCESSFUL WEBSITE PROJECT. IT ENSURES THAT YOUR SITE’S DESIGN, CONTENT, AND TECHNOLOGY ARE STRUCTURED TO ENABLE BETTER BUSINESS OUTCOMES BY ADDRESSING SEVERAL INTEGRAL FACTORS.
APPLICATION DESIGN AND DEVELOPMENT
AT THE END OF THE STRATEGY PHASE, WE SHARE OUR WORK. SOLID DIGITAL FACILITATES A PRESENTATION, ILLUSTRATING WHAT WE HAVE FOUND IN OUR RESEARCH, DESIGN, AND TECHNICAL ASSESSMENTS. THE GOAL IS TO SHOW TEAM ALIGNMENT AND HAVE A CLEAR PATH FORWARD.
WE UNDERSTAND THE IMPACT DIGITAL TRANSFORMATION HAS ON A TEAM. IT’S CRITICAL TO GET HELP PERFORMING THE RESEARCH, ANALYSIS, TECHNICAL DESIGN, AND IMPLEMENTATION DIRECTION SO THAT YOU CAN MAKE THE BEST DECISIONS FOR YOUR BUSINESS.
WHATEVER YOU NEED YOUR APP TO DO—STREAM VIDEO, HELP YOUR EMPLOYEES COLLABORATE, ALLOW YOUR CUSTOMERS TO MAKE TRANSACTIONS—YOUR USERS DEMAND A GREAT, SEAMLESS EXPERIENCE EVERY TIME THEY USE IT.
I've had the pleasure of mentoring Sarah since early 2021. Not only is she highly intelligent, but she also has a growth mindset, is incredibly creative, and likes to get things done. The combination of all of these traits in one person is really hard to come by. She's a lifelong learner who not only learns but actively applies what she learns to make herself and those around her better.
David Egts
Field CTO, Public Sector
I collaborated with Sarah on a project at Walmart. Sarah and the team were looking to build an in-house application because the current product was insufficient. She conducted contextual inquiries to understand users’ needs and identify tasks needing to be accomplished. We worked together on generating insights and understanding user needs. She is eager and always willing to learn something new. She has the drive and moves any project forward with great enthusiasm.
Sheila Hurley
Design Researcher, Walmart
Sarah is a great collaborator and communicator. I had the privilege of working with Sarah on a major project and her level of dedication and involvement was unmatched. Her design skill and her eye for detail was nothing short of exemplary. I highly recommend Sarah as she would be a valuable asset to any team.
Derek Hanjora
Lead UX/UI Designer
Sarah is a powerhouse with an extensive skillset that is valuable for a wide variety of positions. In my time working alongside her, I experienced her expertise in the areas of UI and UX design, creative direction, client relations, and web accessibility and compliance. From the moment our career paths diverged, not a day has passed that I haven’t found myself referencing knowledge she shared with me during that period.
Jessica Cornwall
SEM Digital Marketing Manager
I had the pleasure of collaborating with Sarah Kelsey on a significant website redesign project for the National Institutes of Health (NIH). Sarah’s dedication to her craft is truly remarkable, and it shines through in the exceptional quality of her work. She is not only adept at creating innovative and aesthetically pleasing designs using Figma but also excels in integrating crucial elements such as Section 508 accessibility standards and the United States Web Design System (USWDS) to meet branding and client-specific requirements.
Jason Luttrell
Lead Developer & IT Manager (Consultant)